PPC Management Strategies
Google Ads Negative Keywords Example by Industry
The clearest Google Ads negative keywords example by industry I’ve seen all year happened last month. A Toronto dental clinic showed me…
Insights
Category: PPC Management Strategies
Practical guides on SEO, AI search, local search, PPC, and web design, written for GTA business owners.
All
Content Writing Techniques
Digital Marketing
Google Business Profile Optimization Tips
PPC Management Strategies
SEO Strategies
Website Design Tips
PPC Management Strategies
PPC Landing Page Optimization
A practical guide to PPC landing page optimisation: message match, Quality Score, page speed, forms, AI campaign controls, and the tests that…
PPC Management Strategies
Best PPC Advertising Platforms
Google Ads, Meta, Microsoft, LinkedIn, YouTube, TikTok, Amazon and Pinterest compared by cost, audience and intent, with a straight answer on which…
PPC Management Strategies
PPC vs Google Ads
PPC is a payment model; Google Ads is the platform most people run it on. Here is the real difference, why the…
PPC Management Strategies
PPC or SEO: Which Is Better for Your Business?
PPC or SEO, which is better? For most businesses the honest answer is SEO for long-term return and PPC for speed. PPC…
PPC Management Strategies
How Much Does Google Ads Cost
Most businesses pay $1.50 to $10 per click on Google Ads, with the average at $5.42. See cost benchmarks by industry, what…
PPC Management Strategies
How to Check if a Website Is Running Google Ads
You want to know if a competitor is spending on Google Ads. Or maybe you set up your own campaign and you’re…
PPC Management Strategies
Minimum CPC Google Ads
There is no fixed minimum CPC in Google Ads. Learn how the auction actually sets your price, how to research competitor CPCs,…
PPC Management Strategies
Does Google Ads Help SEO?
A client emailed me last month with a specific question. They had been running Google Ads for six months. Their organic rankings…
PPC Management Strategies
What is PPC Management
PPC management is one of those phrases that gets thrown around a lot in digital marketing conversations. But when you ask most…
Ready to grow your search traffic?
Get a free SEO audit and see exactly where you stand.
Free Website Audit →