Strategy
One Meta plan that sets the objective, offer, budget split, and role of each placement before anything is built.
Meta Ads Management
Reach the right people with Meta ads.
Our Meta ads management gives Toronto and GTA businesses one accountable plan across Facebook, Instagram and Messenger, built on Meta Pixel and Conversions API tracking so every lead and sale is counted. Below you will find what is included, how Advantage+ campaigns fit in, a 90-day timeline, what drives cost, and answers to common questions.
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Overview
Meta is where your customers spend their time.
Between Facebook, Instagram, Messenger, and the Audience Network, Meta puts your business in front of a large share of Toronto and GTA adults on the apps they already open daily. The opportunity is large, and so is the waste when the account is loosely structured, tracking is broken, and the same ad is pushed to every placement.
Meta ads management is the work of running that whole system as one: a clean account structure, Meta Pixel and Conversions API tracking that records real leads and sales, Advantage+ campaigns used where automation helps, and a steady programme of creative testing. As a Meta ads agency for Toronto businesses, we plan the combined platform first, then decide what each placement should do.
If you need depth on one network, our Facebook lead generation and retargeting campaigns and our Reels, Stories and Shopping ads on Instagram each have their own page. This page covers how the two are planned, tracked, and paid for together.
What's included
Meta advertising, planned and managed in full.
Audience targeting
Custom audiences from your customer list and site visitors, lookalikes, and Advantage+ audience where broad targeting performs better.
Creative & copy
Several angles, formats, and aspect ratios per offer, so Meta has real options to test across feeds, Stories, and Reels.
Campaign build
A simple, consolidated structure: few campaigns, clear naming, and the right mix of Advantage+ and manual campaigns for your goal.
Conversion tracking
Meta Pixel and Conversions API set up together, with deduplicated events, so leads and purchases are still counted when browsers block cookies.
Optimisation
Budgets, placements, and creative reviewed against cost per result, with changes batched so campaigns are not pushed back into learning.
How we work
Meta campaigns, from plan to scale.
01
Plan
We define your audience, offer, and the results that matter, then decide what Facebook and Instagram each contribute.
02
Build
We create campaigns, audiences, and Pixel and Conversions API tracking inside your own Meta account.
03
Test
We launch multiple creatives across placements and let the data pick winners.
04
Scale
We put more budget behind what works and cut what does not.
Why SEO24 for Meta Ads
Meta ads that respect your budget and your brand.
Creative, targeting, and tracking working together, in an account you own.
- Right audienceWe reach people likely to care, not just a big number, and exclude existing customers where it makes sense.
- Creative that worksWe test creative properly instead of guessing, one variable at a time.
- Accurate trackingPixel and Conversions API events are checked against your own lead and order records, so results are real.
- Your account, your dataAd spend is paid directly to Meta from your account, and the pixel, audiences, and history stay with you.
- Clear reportingYou see exactly what your spend returned, in a monthly performance report.
What to expect
Your first 90 days on Meta, step by step.
01
Weeks 1 and 2: audit and tracking
We review the ad account, fix Pixel and Conversions API events, verify your domain, and agree the one result campaigns will optimise for.
02
Weeks 3 and 4: launch and learning
Campaigns go live. Meta needs roughly 50 optimisation events per ad set in a week to leave the learning phase, so costs move around at first.
03
Month 2: creative testing
With delivery stable, we test new hooks, formats, and offers against the early winners and move budget toward the placements that convert.
04
Month 3: scale or rethink
By now there is enough data to judge cost per result honestly. We scale what is profitable in steps, or change the offer if it is not.
-38% *
cost per purchase
E-commerce
How creative testing cut cost per purchase by more than a third.
Costs
What drives the cost of Meta ads management in Toronto.
You pay two things: ad spend, which goes straight to Meta, and a management fee. Our fee starts from $350 a month, and the full plans are on our PPC management pricing page.
- How competitive your market isGTA auctions for real estate, dental, legal, and home services cost more per result than niche or B2B offers, because more advertisers bid for the same people.
- The result you optimise forA purchase or qualified lead costs more than a click, and each ad set needs enough budget to record conversions every week.
- Number of campaigns and funnel stagesProspecting, retargeting, and catalogue campaigns each add build and management time, which is what separates our plans.
- Creative volumeAccounts that spend more burn through ads faster. The number of new creatives each month is a main difference between tiers.
- Tracking and landing pagesA standard WordPress or Shopify setup is quick. Custom checkouts, CRM imports, or a slow page that needs a rebuilt landing page add work.
Works well with
Meta Ads works well with these.
Meta Ads questions
What businesses ask us about Meta advertising.
Straight answers, no jargon. Anything else on your mind? Just ask.
Meta Ads is the whole advertising system, and Facebook Ads is one part of it. Meta owns Facebook, Instagram, Messenger, and the Audience Network, and all of them are bought from one Ads Manager account. Facebook Ads usually means campaigns that run on Facebook placements only. Most accounts we manage use both networks under one plan.
Usually not. Meta performs best when one campaign can deliver across both networks and move budget to the cheaper result. What we do separate is the creative: vertical video for Reels and Stories, and different formats for the Facebook feed. We only split campaigns by network when the audiences or offers are truly different.
Our management fee starts from $350 a month, with ad spend paid separately and directly to Meta. Across the Toronto market, agencies typically charge anywhere from a few hundred to a few thousand dollars a month, or a percentage of spend. Our PPC pricing plans show exactly what each tier includes, plus prepay discounts.
Enough for each ad set to record conversions every week. A useful rule: take your expected cost per lead or sale and multiply it by the results you need for Meta to learn, ideally close to 50 a week per ad set. If that number is out of reach, we optimise for an earlier step and consolidate campaigns, then scale as results come in.
Yes, you should run both. The Meta Pixel records events in the visitor's browser, where ad blockers, cookie limits, and iOS privacy settings hide a share of them. The Conversions API sends the same events from your server or site platform. With both in place and deduplicated, Meta sees more of your real conversions and optimises delivery more accurately.
Most accounts need some of each. Advantage+ campaigns let Meta automate audiences, placements, and budget, and they tend to work well once tracking is reliable and there is conversion history to learn from. Manual campaigns still earn their place for tight local areas, retargeting, exclusions, and new accounts with little data. We test both against the same cost per result.
You do. We work inside your own Meta Business portfolio with partner access, your card pays Meta directly, and the pixel, custom audiences, and campaign history stay in your account. If you ever move on, you remove our access and keep everything. If an earlier agency built your ads in their account, we help you set up one you control.
Yes, and it is usually better than starting fresh. An established account carries pixel data, audiences, and performance history that Meta keeps learning from. We audit the structure, tracking, and past results first, keep what is working, and rebuild the rest in stages so delivery is not interrupted while the changes go in.
Against real outcomes such as leads, purchases, or sign-ups, not reach or likes. Each month you get a performance report showing spend, results, and cost per result, broken down by campaign, network, and creative. Where we can, we compare Meta's numbers with your own lead and order records, because platform-reported conversions and actual sales rarely match exactly.
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