Strategy
A paid plan built around your goals, margins, and ideal customer.
PPC Management
PPC management that brings profit, not clicks.
Our PPC management for Toronto and GTA businesses covers Google, Meta, and LinkedIn ads under one plan, with every campaign tracked to leads, sales, and return on ad spend. Below you will find which platform suits which goal, what management costs, what the first 90 days look like, and answers to the questions owners ask before hiring a PPC agency.
Free Website Audit →
Overview
Most ad budgets leak money. We stop the leaks.
It is easy to spend on ads. It is much harder to spend profitably. Toronto and the GTA are a crowded ad market where many advertisers bid on the same searches, so poor targeting, weak landing pages, and untracked conversions drain a budget quickly.
Our PPC management in Toronto starts with your real goals and margins. We decide which platform deserves the budget, track every call, form, and sale, and optimise continuously so more of your spend turns into leads and revenue, not wasted clicks.
As your PPC agency we run pay per click management services across the platforms that matter: Google Ads and paid search management for people already looking for you, Meta ads on Facebook and Instagram for creating demand, and LinkedIn ads for B2B decision-makers. One team, one report, one view of what each dollar returned.
What's included
Full-service paid advertising, managed end to end.
Account build
Clean campaign structure, tight ad groups, and conversion tracking done right.
Keyword & audience research
Reaching the people most likely to buy, and excluding those who will not.
Ad creative & copy
Ads written and tested to earn clicks from the right people.
Optimisation
Continuous tuning of bids, budgets, and targeting to improve return.
Reporting
Clear monthly reports tied to leads, sales, and spend, not vanity metrics.
How we work
Paid campaigns, planned to perform.
01
Plan
We set goals, budgets, and the metrics that define success.
02
Build
We structure campaigns and set up accurate conversion tracking.
03
Launch
We go live, then watch the data closely from day one.
04
Optimise
We refine continuously to lower cost per result and grow return.
Why SEO24 for PPC
Paid advertising managed like it is our own money.
Every dollar is accountable to a result you can see.
- Profit-focusedWe optimise for return on ad spend, not clicks.
- Proper trackingConversions are measured accurately, so decisions are based on facts.
- No wasted spendNegative keywords and tight targeting protect your budget.
- Full transparencyYou own the account, and the reporting is always clear.
3.4x *
return on ad spend
Local services
How a rebuilt account more than tripled return on ad spend.
Platforms
The right platform for the goal, not the one an agency prefers.
Google Ads & paid search
Best when people already search for what you sell: emergency trades, clinics, legal, and online stores. Search, Shopping, Performance Max, and Local Services Ads are covered in our Google Ads management service.
Meta: Facebook & Instagram
Best for creating demand with visual offers, local awareness, and retargeting the visitors who did not convert. See Meta ads management, or go deeper on Facebook ads and Instagram ads.
LinkedIn for B2B
Best when the buyer is a job title, not a search term. Clicks cost more, so it suits higher-value B2B sales. Our LinkedIn ads management page explains who it fits and what it costs.
What to expect
Your first 90 days of managed PPC.
01
Week 1: audit and tracking
We review any existing accounts, agree on targets, and set up tracking for calls, forms, and sales before a dollar is spent.
02
Weeks 2 to 4: launch and learn
Campaigns go live and traffic starts at once. Costs per lead are usually at their highest here, while the platforms and our team gather data.
03
Months 2 and 3: cut the waste
Search terms, audiences, and ads that do not convert are removed, and budget moves to the campaigns and GTA areas that do.
04
Beyond the first 90 days: scale what pays
With a stable cost per lead, we test new offers and platforms, and raise budgets only where the return supports it.
Costs
What PPC management in Toronto costs.
Two separate numbers: what you pay the ad platforms, and what you pay us to manage them. Full plan details are on our PPC pricing page.
- A flat monthly management feeOur plans are $350, $499, and $1,099 per month, set by the number of platforms, campaigns, and ad creatives we manage for you.
- Ad spend paid directly to the platformYour budget goes to Google, Meta, or LinkedIn from your own account, so you always see exactly what was spent and there is no markup.
- How other quotes are builtA typical market range for a PPC agency in Toronto is a retainer from a few hundred to several thousand dollars a month, or 10 to 20 per cent of ad spend. Ask which model applies before you compare.
- What drives your totalClick prices in your industry, how much of the GTA you target, the number of platforms, and how well your landing pages convert.
- Prepay discountsPrepay the management fee and save 10% on three months, 12% on six, or 15% on twelve.
Works well with
PPC works well with these.
PPC questions
What businesses ask us about paid ads.
Straight answers, no jargon. Anything else on your mind? Just ask.
Our management plans are $350, $499, and $1,099 per month, depending on how many platforms and campaigns we run. Across the Toronto market, a typical range is a few hundred to several thousand dollars a month, or 10 to 20 per cent of ad spend. Your advertising budget is separate. The PPC pricing page lists what each plan includes.
Spend enough to buy meaningful data each month, and no more until the numbers justify it. The right figure depends on click prices in your industry and what a new customer is worth to you. We work backwards from your target cost per lead, recommend a starting budget, and scale only once campaigns prove profitable.
No. Our management fee is separate from your ad budget, which you pay directly to Google, Meta, or LinkedIn from your own account. That keeps spending fully visible to you, means no markup sits between you and the platform, and leaves the budget in your control at all times.
We manage Google Ads and Microsoft Ads, Meta ads on Facebook and Instagram, and LinkedIn. Most local service businesses start with Google search, because the demand already exists. Visual products and new offers often start on Meta, and B2B firms with larger deals on LinkedIn. We recommend the mix that fits where your customers actually are.
Traffic starts the day campaigns go live, and first leads often follow within days. The first four weeks are mainly about gathering data, so costs per lead tend to be highest then. Stable, profitable performance usually arrives over the following two to three months as we remove what does not convert.
You do. Campaigns run in ad accounts that belong to your business, with your billing details, and we work through manager access. If you ever move on, the account, its history, the audiences, and the conversion data all stay with you. It is worth asking any PPC agency in Toronto this question before you sign.
By leads, sales, and cost per result, not clicks or impressions. We set up conversion tracking for form submissions, phone calls, and purchases before launch, so every report ties spend to outcomes. Each month you see what was spent, what it produced, what we changed, and what we plan to test next.
PPC buys visibility immediately through ads, and stops when the budget stops. Search engine optimisation earns visibility over months and keeps working afterwards. Many GTA businesses run both: paid search management for leads now, SEO to lower the cost of every lead over time.
Yes. We start with a review of the existing account: structure, search terms, tracking, and where budget is being lost. Often the history is valuable and we rebuild around it rather than starting again. If the account sits in a previous agency's name, we help you set up one your business owns.
Ready to make your ad budget profitable?
Get a free account review and we will show you where your budget is leaking.
Free Website Audit →