Strategy
A B2B plan matched to your buyers and sales cycle.
LinkedIn Ads
Reach decision-makers with LinkedIn ads.
Our LinkedIn ads management helps Toronto and GTA B2B companies reach the job titles, industries, and named accounts that actually buy, and turns that reach into qualified sales conversations. Below we cover who LinkedIn suits, what the ads cost, which formats generate leads, how the first 90 days run, and how results are measured.
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Overview
No platform targets professionals like LinkedIn.
LinkedIn costs more per click than other channels, and for B2B it is often worth it, because nowhere else lets you target by job title, seniority, company, and industry this precisely. If you sell software to finance teams on Bay Street, logistics services to manufacturers in Mississauga and Brampton, or professional services to firms in Markham and Vaughan, your buyers are on LinkedIn under their real job titles.
Our LinkedIn ads management for Toronto companies is built for B2B LinkedIn lead generation, not reach for its own sake. We build campaigns that reach genuine decision-makers, use the formats that suit a longer sales cycle, and track leads through to your CRM so a higher click cost still delivers a strong return.
LinkedIn is rarely the only channel a B2B firm needs. We plan it alongside search and retargeting as part of wider PPC management, so each platform does the job it is best at.
LinkedIn Ads work hardest when paired with an organic B2B search program that captures the demand those campaigns create.
What's included
B2B advertising built for LinkedIn.
Precise targeting
Targeting by job title, function, seniority, industry, and company size, plus uploaded lists of the named accounts you want to win.
Ad formats
Sponsored content, document and video ads, Lead Gen Forms, and conversation ads, each matched to a stage of your sales cycle.
Campaign build
Clean structure and objectives suited to B2B goals.
Conversion tracking
Insight Tag, form and call tracking, and CRM matching, so you can see which campaigns produce real opportunities.
Optimisation
Refining audiences and creative to lower cost per lead.
How we work
LinkedIn campaigns, built for qualified leads.
01
Plan
We define your ideal buyer and the results that matter.
02
Build
We set up precise targeting, formats, and tracking.
03
Launch
We go live and watch lead quality from the start.
04
Optimise
We refine to bring down cost per qualified lead.
Why SEO24 for LinkedIn Ads
LinkedIn ads that justify the click cost.
Reaching the right people is worth more than reaching many.
- Decision-maker reachWe target the exact roles and companies you want.
- Quality over volumeWe optimise for qualified leads, not cheap clicks.
- Proper trackingLeads are measured so spend is accountable.
- Clear reportingYou see cost per lead and what it returned.
+47% *
more qualified leads
B2B & SaaS
How tighter targeting raised qualified lead volume.
Who it is for
Is LinkedIn advertising right for your business?
LinkedIn rewards some business models and punishes others. These are the signs it will pay back.
- You sell to other businessesYour buyer can be described by job title, seniority, industry, or company size, not by a hobby or a postal code.
- A customer is worth thousands, not hundredsHigher click costs need a deal size or lifetime value that can absorb them. Low-priced products rarely work here.
- You have a list of target accountsUpload the companies you want and show ads only to the right roles inside them. Useful for account-based sales teams.
- You have something worth downloading or bookingA guide, benchmark, webinar, demo, or consultation gives a busy professional a reason to respond.
- Someone follows up quicklyLinkedIn leads cool fast. The campaigns that pay back are the ones where sales replies within a day.
What to expect
The first 90 days of a LinkedIn campaign.
01
Weeks 1 and 2: audience and offer
We define the buyer, size the audience in Campaign Manager, install the Insight Tag, and agree on the offer and follow-up process.
02
Weeks 3 to 6: launch and test
Two or three audiences and several ad variations go live. Early numbers show which roles and messages earn attention.
03
Month 2: judge lead quality
We compare leads against your sales feedback, cut segments that fill forms but never talk, and shift budget to the ones that do.
04
Month 3: a known cost per lead
You have a realistic cost per qualified lead. B2B deals take longer to close, so pipeline is the measure at this stage, with revenue following.
Costs
What LinkedIn ads management in Toronto costs.
LinkedIn ads cost more per click than search or Meta, so the plan has to start with the numbers. Our management fees are on the PPC pricing page.
- Click pricesAs a typical market range in Canada, expect roughly $5 to $15 or more per click, rising with seniority and with how many advertisers want the same audience.
- A workable ad budgetLinkedIn's own minimum is about US$10 a day per campaign, but a budget that small learns slowly. We size yours to your audience and target cost per lead.
- Management feeOur published PPC management plans start at $350 per month for a single platform. Tell us your audience and goals and we will confirm the plan that fits.
- What lowers the costTighter audiences, offers people want, Lead Gen Forms instead of slow landing pages, and retargeting of visitors who already know you.
Works well with
LinkedIn Ads works well with these.
LinkedIn Ads questions
What businesses ask us about LinkedIn advertising.
Straight answers, no jargon. Anything else on your mind? Just ask.
More per click than most platforms. A typical market range in Canada is roughly $5 to $15 or more per click, depending on the seniority and industry you target. LinkedIn's minimum is about US$10 a day per campaign. For B2B the precise targeting often makes the return worthwhile, provided the deal value is high enough and campaigns are managed closely.
Our published PPC management plans start at $350 per month for one platform, with larger plans at $499 and $1,099. The fee is separate from your ad spend, which you pay to LinkedIn directly. See the PPC pricing page, then ask us which plan fits your audience and goals.
Businesses selling to other businesses, especially where the buyer holds a specific role or works in a particular industry. It suits software, professional and financial services, recruitment, training, and industrial suppliers with higher-value contracts. If you sell to consumers, Meta ads will almost always be the better use of budget.
Both. We can upload a list of target companies and reach chosen roles inside them, or limit campaigns to professionals located in Toronto and the GTA, across Ontario, or Canada-wide. LinkedIn needs an audience of at least 300 members to run, and in practice we aim for far larger so the campaign has room to learn.
It depends on your goal. Lead Gen Forms, which fill in a member's details automatically, usually produce the lowest cost per lead. Sponsored content, document ads, and video build awareness and authority with buyers who are not ready yet. Conversation ads can work for events and invitations when used sparingly.
Lead Gen Forms usually win on volume and cost, because the member never leaves LinkedIn. Landing pages tend to produce fewer but better-qualified leads, since the visitor reads more before enquiring. We often test both, and judge them on how many leads become sales conversations, not on form fills.
First leads often arrive within the first few weeks of launch. Judging quality takes longer: allow about 90 days to reach a dependable cost per qualified lead, and longer for closed revenue, because B2B sales cycles run for months. We report on pipeline as well as leads so you can see progress before deals close.
You do. Campaigns run in a LinkedIn ad account linked to your company page and billed to your card, and we manage it through account access you can remove at any time. The leads, audiences, and performance history stay with your business whether or not you continue working with us.
By cost per qualified lead, not clicks. We use the LinkedIn Insight Tag and conversion tracking for website actions, Lead Gen Form data for in-platform leads, and your sales team's feedback on which leads were real. Monthly reports show spend, leads, cost per lead by audience, and what we are changing next.
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