Strategy
A Facebook plan built around your audience, your offer, and what a lead or sale is worth to you.
Facebook Ads
Facebook ads that turn scrolling into customers.
Our Facebook ads management helps Toronto businesses turn local attention into enquiries, booked calls and sales, using lead ads, retargeting and tested creative measured against cost per lead. Read on for what is included, how leads are handled after the click, who Facebook suits best, what results to expect, and answers on cost and targeting.
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Overview
Facebook still reaches more buyers than almost anywhere.
With billions of active users, Facebook gives you access to almost any audience, including the homeowners, parents, and established buyers across Toronto and the GTA who spend less time on newer apps. The challenge is reaching the right slice of it without burning budget on the rest.
Facebook ads management is how that gets solved. We combine sharp targeting, tested creative, Facebook lead ads, retargeting, and proper conversion tracking so your campaigns are judged on leads and sales, not vanity metrics. It suits businesses that need a steady flow of enquiries from a defined area, whether that is one neighbourhood in Etobicoke or the whole GTA.
Facebook is one half of a bigger system. For the shared foundations, such as account structure, the pixel, and Conversions API tracking, see how we handle Meta account setup and tracking across both networks. If your product sells on looks, Instagram Reels and Stories advertising may deserve the larger share of budget.
What's included
Everything your Facebook advertising needs.
Audience targeting
Radius and postal code targeting, custom audiences from your customer list, and lookalikes built from your best buyers.
Creative & copy
Thumb-stopping creative and copy written to earn action, with a clear offer and one next step.
Lead ads & campaign build
Correct objectives, structure, and budgets from the start, including instant forms with qualifying questions where they fit.
Retargeting & tracking
Pixel and event tracking so every lead is measured, plus retargeting for visitors who looked but did not enquire.
Optimisation
Ongoing testing to lower cost per lead and raise return, guided by which leads actually became customers.
How we work
Facebook campaigns, from plan to scale.
01
Plan
We define your service area, audience, offer, and the cost per lead that makes sense for your margins.
02
Build
We create campaigns, audiences, lead forms, and tracking on Facebook.
03
Test
We launch multiple creatives and offers and let the data pick winners.
04
Scale
We put more budget behind what brings good leads and cut what does not.
Why SEO24 for Facebook Ads
Facebook ads managed for results you can bank.
Targeting, creative, and tracking that pull in the same direction.
- Right peopleWe reach buyers in your service area who are likely to act, not just a big number.
- Creative that convertsWe test offers, headlines, and images properly instead of guessing.
- Real trackingEvery form, call, and message is measured, so spend is accountable.
- Clear reportingYou see exactly what your spend returned: leads, cost per lead, and which ads produced them.
After the click
How Facebook lead ads become booked customers.
01
Ad and instant form
The ad opens a form inside Facebook, pre-filled with the person's contact details, so enquiring takes seconds on a phone.
02
Qualifying questions
We add one or two questions, such as postal code, timeline, or budget, and a review screen, to filter out accidental and low-intent submissions.
03
Instant delivery
Each lead is sent to your inbox or CRM the moment it arrives. The sooner someone is called back, the more likely they are to book, so speed matters.
04
Feedback loop
You tell us which leads booked or bought. We shift budget toward the ads and audiences behind them, not the ones with the cheapest form fills.
2.8x *
more leads per month
Local services
How sharper targeting nearly tripled lead volume.
Who it is for
Who Facebook ads management suits in Toronto and the GTA.
Facebook creates demand. It works best when people need a nudge, not when they are already searching in a hurry. Here is where it tends to pay off, and where it does not.
- Local and home servicesRenovators, landscapers, cleaners, and installers who serve set areas such as Scarborough, North York, or Mississauga and can quote from a form.
- Clinics, studios, and professional servicesConsidered purchases where an offer, a consultation, or a free assessment gives people a reason to raise their hand.
- Online stores with steady trafficRetargeting and catalogue ads bring back visitors who viewed a product or left a cart without buying.
- Businesses with a customer listAn email or phone list lets us build lookalike audiences, run repeat-purchase offers, and exclude people who have already bought.
- Where it is the wrong first choiceFor urgent needs such as a burst pipe or a locksmith, people search rather than scroll. Google Ads management or local SEO should usually come first.
Works well with
Facebook Ads works well with these.
Facebook Ads questions
What businesses ask us about Facebook advertising.
Straight answers, no jargon. Anything else on your mind? Just ask.
Yes. Facebook remains one of the most cost-effective ways to reach a broad or highly specific audience, including adults over 30 and local buyers. What has changed is how it works: less reliance on narrow interest targeting, more on good creative, a clear offer, and accurate conversion data that lets the algorithm find the right people.
It varies too widely by industry for an honest single figure. Cost per lead depends on how competitive your category is in the GTA, how strong the offer is, and how much you qualify leads on the form. We set a target from your margins and close rate. Our management fee is separate and listed on our PPC pricing page.
We start with location, then layer in your own data. That means radius or postal code targeting around your service area, custom audiences from your customer list and website visitors, and lookalikes built from your best customers. Interest and behaviour targeting is tested alongside broad targeting, and we refine as conversion data comes in.
Measurable leads or sales, though nobody can promise a number in advance. Results depend on your offer, market, and follow-up. Expect the first few weeks to be uneven while campaigns gather data, a clearer picture of cost per lead within the first month or two, and steadier performance after that as weaker ads are replaced.
They can be very good if the form is built to filter. Instant forms are easy to submit, which raises volume and lowers intent. We use higher-intent form settings, qualifying questions, and clear wording about what happens next. For some offers a landing page on your website produces fewer but stronger leads, so we test both.
Retargeting shows ads to people who already visited your site, watched your videos, or opened a lead form without finishing it. Privacy changes have shrunk website audiences, so we add engagement audiences and customer lists to fill the gap. It is often the cheapest source of conversions, but it only works when prospecting campaigns keep feeding it new visitors.
Yes. Facebook lets us target by city, postal code, or a radius around an address, and exclude areas you do not serve. A Vaughan contractor can skip downtown Toronto, and a Markham clinic can focus on a 10 km radius. For multi-location businesses we split budgets and creative by area so each location gets its own results.
Yes. Meta treats housing, employment, and financial products and services as special ad categories. Ads in these categories cannot target by age, gender, or postal code, and location targeting has a minimum radius. This affects Toronto realtors, mortgage brokers, and recruiters in particular. We build compliant campaigns that lean on creative and lead form questions to qualify people instead.
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