Strategy
An Instagram plan matched to your brand, your audience, and the one action you want from a viewer.
Instagram Ads
Instagram ads that look right and sell.
Our Instagram ads management gives Toronto brands Reels, Stories and Shopping ads that look native to the feed and are judged on sales and enquiries, not likes. This page covers each ad format and where it fits, how we produce creator-style video, what affects cost, and the questions GTA businesses ask us before they commit to a budget.
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Overview
On Instagram, creative is everything.
Instagram is a visual platform, and ads that look like ads get ignored. Success depends on creative that fits the feed and a message that earns the tap, which is why restaurants, salons, fitness studios, fashion and home decor brands, and realtors across Toronto tend to do well here.
Instagram ads management is mostly a creative discipline. We build campaigns across feed, Stories, and Reels with vertical, sound-on, creator-style creative made for the platform, add Instagram Shopping ads where you sell products, then target and track them so your spend is measured against real results.
Behind the scenes, Instagram ads run through the same Ads Manager, pixel, and audiences as Facebook. We cover that shared groundwork under Meta Pixel, Conversions API and account structure. If your priority is form enquiries from local homeowners rather than visual discovery, Facebook lead ads and retargeting are often the better starting point.
What's included
Instagram advertising, crafted and managed for you.
Audience targeting
Reaching the right people with custom and lookalike audiences, including people who engaged with your profile or watched your videos.
Creative for Instagram
Feed, Stories, and Reels creative built for how people scroll: vertical, captioned, and clear within the first seconds.
Campaign build
Right objectives and structure for visual-first campaigns, with product catalogue setup for stores that want Shopping ads.
Conversion tracking
Tracking set up so taps turn into measurable results on your site, not just profile visits.
Optimisation
Testing creative and audiences to improve cost per result, and replacing ads before they go stale.
How we work
Instagram campaigns, from plan to scale.
01
Plan
We define your audience, offer, visual style, and the results that matter.
02
Build
We create campaigns, audiences, and tracking on Instagram, with creative sized for each placement.
03
Test
We launch multiple creatives and let the data pick winners.
04
Scale
We put more budget behind what works and cut what does not.
Why SEO24 for Instagram Ads
Instagram ads that fit the feed and drive action.
Creative and targeting that belong on the platform.
- On-brand creativeVisuals made for Instagram, not repurposed afterthoughts from a flyer or a website banner.
- Right audienceWe reach people likely to care about what you offer, in the parts of the GTA you actually serve.
- Real trackingTaps are measured against real outcomes: orders, bookings, and enquiries.
- Clear reportingYou see exactly what your spend returned, and which creative earned it.
Creative production
How we make Reels and Stories ads people watch.
01
Hooks and scripts
We write several opening lines and short scripts per offer, because the first two or three seconds decide whether anyone keeps watching.
02
Footage
Phone-shot clips from your team, customer content used with permission, or creators you partner with. Creator and UGC-style video often beats polished studio work here.
03
Edit for the placement
Vertical 9:16 framing, captions for sound-off viewers, text kept clear of the interface, and a plain call to action at the end.
04
Test and refresh
We compare how well each ad holds attention and what it costs per result, then replace tired ads on a regular cycle before performance slips.
+62% *
lift in engaged visitors
Retail & lifestyle
How platform-native creative lifted engagement and sales.
Ad formats
Instagram ads management in Toronto, format by format.
Reels ads
Full-screen vertical video shown between Reels. Best for reaching new people cheaply with a demonstration, a before and after, or a quick story.
Stories ads
Short, tappable, and gone in seconds. Good for time-limited offers, events, and openings, with a tap-through link straight to your booking or product page.
Feed and carousel ads
Single images and swipeable carousels in the main feed. Useful for showing a range, a menu, a portfolio of projects, or steps in a process.
Instagram Shopping ads
Product tags and catalogue ads that pull price and image from your store feed and send shoppers to the exact product page on your site.
Partnership ads
Ads that run from a creator's handle alongside yours, with their permission. They borrow the trust a local creator has already built with their followers.
Explore and profile placements
Extra reach among people browsing for something new. We let these run where they convert and switch them off where they only add impressions.
Works well with
Instagram Ads works well with these.
Instagram Ads questions
What businesses ask us about Instagram advertising.
Straight answers, no jargon. Anything else on your mind? Just ask.
For visual brands and younger audiences especially, yes. Food, beauty, fitness, fashion, home, and property all show well on Instagram, and creative built for the platform can deliver strong engagement and conversions. It is a weaker fit for plain, urgent, or highly technical services, where search advertising tends to do more for the same budget.
The main placements are Reels, Stories, feed, and Explore, and the main formats are image, video, carousel, and catalogue-based Shopping ads. Each suits a different goal, as set out in the format section above. We choose the mix that fits your audience and message, and we rarely run one format alone.
Yes. We plan, script, edit, and test creative made for Instagram, and can build on photos and clips you already have. You do not need a studio shoot to start. Clear phone footage of your product, space, or team, edited properly with captions and a strong opening, is often what performs best in Reels and Stories.
Boosting is blunt. It promotes one existing post, usually for likes or profile visits, with limited targeting and no testing. Proper campaigns run through Ads Manager, optimise for purchases or enquiries, test several creatives against each other, and use conversion tracking, which delivers far better value. Boosting has its place for a good organic post, but not as the whole plan.
No. Ads reach people by targeting, not by who follows you, so a new account can advertise from day one. What does matter is that your profile looks active and credible, because many people tap through to it before they buy or book. A tidy bio, recent posts, and highlights covering common questions are enough.
Sometimes, per thousand impressions, but it varies by placement, season, and audience. Instagram feed is often dearer than Facebook feed, while Reels and Stories can be cheaper. What counts is cost per sale or enquiry, which comes down to creative. Our management fee is separate from ad spend, and the plans are on our PPC pricing page.
Yes. You connect your product catalogue from Shopify, WooCommerce, or a feed, and Instagram can then tag products in ads and show each shopper the items they are most likely to want. In Canada the purchase is completed on your own website, so product page speed and a smooth mobile checkout matter as much as the ad itself.
Yes, with the right permissions. Partnership ads let us promote a creator's post or Reel from their handle once they approve it, and customer photos or videos can be used when you have written consent. If you already work with Toronto creators, we turn their best content into ads. Paid partnerships must be clearly disclosed, and we set that up correctly.
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