Recover your rankings after a Google penalty.

Check the Manual actions report in Google Search Console first. If a notice is there, you have a confirmed penalty and Google names the reason. If the report is clean but traffic fell sharply, the cause is more likely an algorithm update or a technical fault, and it takes analysis of dates, pages, and queries to confirm which one.

A manual action is applied by a person at Google who has reviewed your site, and it comes with a notice and a route to appeal. An algorithmic drop is automatic: Google's systems reassess your site during a core or spam update. There is no notice and nobody to appeal to, so recovery depends on improving the site itself.

Manual action removal usually takes one to three months in total: a few weeks of clean-up, then days to a few weeks for Google to review the reconsideration request. Algorithm update recovery is slower, commonly several months, because Google needs time to reassess the site. Technical causes such as lost redirects can recover within weeks of the fix.

It depends on the cause and the size of the site, so we quote after the diagnosis and not before. A small site with one clear issue is a short project, while a site with thousands of bad links or hundreds of thin pages takes far more hours. The first step is a free audit, which tells you whether you have a penalty at all.

The most common triggers are paid or manipulative backlinks, thin or mass-produced content, doorway pages for every suburb, hidden text or cloaking, misleading structured data, and hacked pages. Google's current spam policies also cover scaled content abuse, expired domain abuse, and site reputation abuse, where third-party content is published to trade on a site's authority.

Only in specific cases. Google ignores most low-quality links on its own, and a careless link disavow can remove links that were helping you. We recommend it when there is a manual action for unnatural links, or clear evidence of paid link schemes in the site's history. In those cases we try removal first, then disavow what is left.

Most manual actions can be lifted with honest fixes and a well-documented request. Rankings do not always return to their old level, because positions that were propped up by bad links or thin pages were never sustainable. After the diagnosis we tell you plainly what is realistic, and occasionally the honest answer is that a new domain makes more sense.

We need user access to your Google Search Console and analytics, plus website access if we are making the fixes. Everything stays in your accounts. You receive the link audit, the disavow file, the reconsideration request, and a log of every change, so you have a full record whether or not you keep working with us.

No. Google makes the decision, so no honest agency can guarantee its response or a return to specific rankings, and you should be wary of anyone who does. What we commit to is a proper diagnosis, a clear plan, the right work carried out in full, and straight reporting on what is and is not improving.