The clearest Google Ads negative keywords example by industry I've seen all year happened last month. A Toronto dental clinic showed me their account. They were spending $4,200 a month…
Most advertisers pour time into their ad copy, bidding strategy, and keyword selection. Then they send all that hard-won traffic to a page that was never built to convert. That…
Picking the wrong PPC platform doesn't just waste money. It wastes months. You optimize, you test, you tweak your ad copy and then realize you've been fishing in the wrong…
If you've ever Googled "how to get more customers online," you've probably seen the terms Google Ads and PPC used like they mean the same thing. Most agencies do it.…
PPC or SEO, which is better? For most businesses the honest answer is SEO for long-term return and PPC for speed. PPC (Google Ads) buys traffic the day you switch…
It's one of the first questions every business owner asks before running ads: how much is this actually going to cost me? The honest answer is, it depends. But that's not…
You want to know if a competitor is spending on Google Ads. Or maybe you set up your own campaign and you're not seeing the ad anywhere. Either way, the…
Most advertisers start their Google Ads journey asking the wrong question. They want to know what the minimum CPC is, as if Google publishes a price list somewhere and you…
A client emailed me last month with a specific question. They had been running Google Ads for six months. Their organic rankings had improved during that same period. Their question…
PPC management is one of those phrases that gets thrown around a lot in digital marketing conversations. But when you ask most business owners what it actually means in practice,…
