The SEO24 blog.

SEO Strategies

Small Business SEO Strategy for Toronto

Small businesses in Toronto are fighting for the same eyeballs. Queen Street cafés, North York clinics, Scarborough contractors, Yorkville boutiques — everyone…

Mar 31 · 17 min

PPC Management Strategies

How to Check if a Website Is Running Google Ads

You want to know if a competitor is spending on Google Ads. Or maybe you set up your own campaign and you’re…

Dec 22 · 13 min

PPC Management Strategies

Minimum CPC Google Ads

There is no fixed minimum CPC in Google Ads. Learn how the auction actually sets your price, how to research competitor CPCs,…

Dec 21 · 16 min

PPC Management Strategies

Does Google Ads Help SEO?

A client emailed me last month with a specific question. They had been running Google Ads for six months. Their organic rankings…

Dec 12 · 13 min

SEO Strategies

SEO for Niche Markets

Niche market SEO works differently: low-volume keywords convert at far higher rates, topical authority is easier to build, and a handful of…

Sep 18 · 11 min

Google Business Profile Optimization Tips

What is GBP Optimization

GBP optimization is the work of completing and continuously improving your Google Business Profile so it ranks in the Map Pack. What…

Jul 8 · 16 min

Content Writing Techniques

Importance of Content in SEO

Nowadays, having an online presence is essential for everyone, whether you’re a business or an individual. That’s where Search Engine Optimization (SEO)…

Jul 7 · 13 min

Website Design Tips

Is WordPress Good for Small Business

If you’ve spent any time researching how to build a website for your business, you’ve heard the name WordPress at least a…

Jul 7 · 11 min

PPC Management Strategies

What is PPC Management

PPC management is one of those phrases that gets thrown around a lot in digital marketing conversations. But when you ask most…

Jul 7 · 16 min