Technical audit
A deep crawl and audit that surfaces exactly what is holding your site back.
Technical SEO
Fix the technical SEO faults holding you back.
Technical SEO for Toronto and GTA websites: we find and fix the crawl, indexation, speed and structure faults that quietly stop good pages from ranking, so your content and links can finally do their job. Below you will find what our technical SEO audit covers, the signs you need one, how long fixes take to show, what it costs and answers to common questions.
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Overview
Great content cannot rank on a broken site.
You can publish the best content in your market, but if search engines struggle to crawl, render, or trust your site, it will never rank to its potential.
We run a deep technical audit, then fix the issues that matter: speed and Core Web Vitals, crawlability, indexation, site structure, and schema, giving the rest of your SEO a foundation it can build on.
Our technical SEO services suit Toronto businesses in three common situations: a site that has grown for years without anyone checking what Google can actually see, a redesign or platform move that is coming up or has already cost traffic, and an in-house marketing team that needs a specialist to brief its developers. We work most often with WordPress, WooCommerce and Shopify sites.
The output is a short, prioritised list of fixes with the reason for each, not a 200-page export of warnings. You can start with a free SEO audit to see the main faults before committing to anything.
Gated portals, dealer directories, and faceted catalogs need a different technical approach, covered in our B2B SEO services.
Online stores have their own technical problems, from faceted navigation to out-of-stock URLs, and we cover them in e-commerce SEO for Shopify and WooCommerce stores.
Listing feeds are a classic source of duplicate URLs and soft 404 errors, which is why feed cleanup is the first step in our real estate SEO work.
What's included
The technical groundwork rankings depend on.
Site speed & CWV
Optimisation to load fast and pass Google's Core Web Vitals.
Crawl & indexation
Making sure search engines can find, render, and index your important pages.
Site structure
Clean architecture and internal linking that spread authority where it counts.
Schema & structured data
Markup that helps engines and AI understand your content.
Monitoring
Ongoing checks so technical issues get caught before they cost you rankings.
How we work
Your foundations, from audit to fixed.
01
Audit
A deep crawl and technical audit of your whole site.
02
Prioritise
We rank every issue by impact, so the biggest wins come first.
03
Fix
We resolve crawl, speed, structure, and schema issues, or guide your developers.
04
Monitor
Ongoing checks so new issues get caught before they cost you.
Why SEO24 for technical SEO
The technical foundation your SEO has been missing.
We remove the barriers stopping your content and rankings from performing.
- Lets your SEO workFixes the barriers stopping your content from ranking.
- Faster siteBetter speed means better rankings and happier visitors.
- Fully crawlableSearch engines can reach and understand every important page.
- Future-proofClean structure and schema ready for search and AI.
What to expect
How long technical fixes take to show.
01
The audit report
You get a prioritised list: what is broken, why it matters, how hard it is to fix, and who should fix it. Written so a developer can act on it without a meeting.
02
First weeks: crawl and index
Blocked pages, broken redirects and stray noindex tags are the fastest to correct. Google usually reflects them within days to a few weeks of recrawling.
03
About a month: speed
Core Web Vitals are scored on 28 days of real visitor data, so a speed fix made today takes around four weeks to show fully in Search Console.
04
One to three months: rankings
As Google reprocesses the site, pages that were held back start to climb. Large sites and structural changes sit at the longer end of that range.
+140% *
indexed pages ranking
E-commerce
How fixing crawl and speed issues got stalled rankings moving.
Who it is for
Technical SEO in Toronto: signs your site needs it.
In a market where most competitors already publish content and build links, a technical fault is often the only thing separating page two from page one. These are the usual giveaways.
- Traffic fell after a redesign or migrationMissing redirects, changed URLs and lost internal links are the most common cause of a sudden drop, and the most fixable.
- Pages are missing from GoogleSearch Console shows pages as crawled or discovered but not indexed, or important pages never appear for their own titles.
- The site is slow on a phoneHeavy themes, oversized images and stacked plugins fail Core Web Vitals and lose visitors before the page has loaded.
- Good content, flat rankingsYou publish regularly and earn links, yet nothing moves. Duplicate URLs, weak internal linking or rendering problems are often the reason.
- A sudden, unexplained dropWe check the technical causes first. If the evidence points to a manual action or an algorithm update instead, that is a job for Google penalty recovery.
Works well with
Technical SEO supports all of these.
Technical SEO questions
What businesses ask us about technical SEO.
Straight answers, no jargon. Anything else on your mind? Just ask.
It is the behind-the-scenes work that lets search engines crawl, render, understand, and trust your site: speed, structure, indexation, and schema among them. It does not change what your pages say. It makes sure Google, and increasingly AI tools, can reach every important page, read it properly and work out how your pages relate to each other.
A full crawl of your site checked against Search Console and analytics data. We review crawlability and robots rules, indexation, redirects and broken links, canonical and duplicate URLs, site structure and internal linking, Core Web Vitals and mobile performance, JavaScript rendering, structured data, and HTTPS. Every finding is ranked by impact and effort, so you know what to fix first.
It depends on the size of the site, the platform, and whether we implement the fixes or brief your developers. One-off technical projects are quoted after a free audit, so the price reflects real findings rather than a guess. Ongoing technical work is part of our monthly SEO plans, which start at $1,000 CAD. See SEO pricing.
Common signs include pages not appearing in Google, slow load times, or rankings that have dropped without an obvious reason. The Pages and Core Web Vitals reports in Google Search Console give early clues, but many faults, such as redirect chains or duplicate URLs, never show up there. A technical audit confirms exactly what is wrong.
Crawl and indexation fixes usually show within days to a few weeks, once Google recrawls the affected pages. Core Web Vitals take about a month, because Google scores them on 28 days of real visitor data. Ranking improvements typically follow over one to three months, and longer for very large sites or major structural changes.
It can, when a technical fault is what is holding you back, and those gains often come quickly. If the site is already healthy, the bigger wins lie in content and authority. For lasting growth, technical work usually runs alongside a wider SEO programme, and the audit tells you honestly which case you are in.
We fix them. On WordPress, WooCommerce and Shopify sites we usually make the changes ourselves. Where changes need your own developers or a custom platform, we provide clear, ticket-ready instructions, work with them to get it done properly, and check the result afterwards. For ongoing upkeep, see our WordPress maintenance and support.
Yes, and it is far cheaper to plan for than to repair. Before launch we map every old URL to its new one, carry over titles, content and structured data, and test the staging site. After launch we monitor crawl errors and rankings closely. If you are rebuilding, our WordPress web design service builds this in from the start.
They are Google's measures of page experience: how quickly the main content loads (LCP), how stable the page is as it loads (CLS), and how fast it responds when someone taps or clicks (INP). Google measures them on real visitors, mostly on phones. Passing them helps both rankings and the visitors you have already paid to attract.
Ready to fix what is holding your site back?
Get a free technical audit and we will show you exactly what to fix first.
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