Be the answer in AI search, not just a link.

AI SEO is the work of getting your business named and cited in AI-generated answers. It is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). In practice it means structuring your content, schema and authority so ChatGPT, Gemini, Perplexity and Google AI Overviews can understand your business and trust it enough to recommend it.

They are closely related, and you need both. GEO focuses on being surfaced in AI answers, but those answers are largely assembled from pages that already rank and sites that are already trusted. Strong SEO foundations are what make AI visibility possible, so we plan the two together rather than selling GEO as a replacement.

It depends on how much content and authority work your market needs. We scope AI SEO as part of an SEO programme rather than a separate bolt-on, and our monthly SEO plans start at $1,000 CAD with no long-term lock-in. The free audit shows which plan fits. See SEO pricing for what each plan includes.

First citations for specific, less contested questions often appear within two to four months, with broader visibility typically building from around six months. Tools that search the live web can pick up new pages quickly, while answers drawn from a model's training data change slowly. Your starting authority matters too: a site Google already trusts moves faster.

With a fixed set of buyer questions that we re-run across the main AI tools, recording whether you are mentioned, cited or absent, and who appears instead. Alongside that we report visits and enquiries referred by AI tools in your analytics, plus classic rankings and traffic. Measurement here is still imperfect, and we say so rather than dress it up.

No, and nobody can. AI answers vary by user, wording, location and model version, and no agency controls them. What we can do is raise the odds: make your site easy to crawl and quote, keep your business facts consistent everywhere, and earn the third-party mentions these systems rely on when deciding who to name.

More than ever. AI engines draw their answers from well-structured, trustworthy content. Without it, you are simply left out of the answers your buyers see. Simple informational clicks may fall, but the visitors who do arrive after an AI answer has named you are usually further along in their decision and closer to making an enquiry.

Experienced writers, working with your input on expertise and accuracy. Real subject knowledge is what earns trust from both readers and search engines. The first-hand detail only your team has, such as real projects, prices and local conditions, is exactly what generic machine-written copy lacks, and what answer engines look for when choosing a source.

Less than you might think, if it is the right content. Quality beats volume. We build a focused plan around the questions your buyers ask before they hire, starting with your service pages and a small set of in-depth answers, rather than publishing for the sake of it. Improving pages you already have often comes first.