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Google Ads & PPC Pricing

PPC management priced for return.

PPC management pricing in Toronto should not take a discovery call to find out. Ours is a flat monthly fee from $350 to $1,099 for Google Ads and Meta ads, and your ad spend stays in your own account. Below: what each plan includes, flat fee versus percent of ad spend, how much budget to plan for, and answers on terms and payment.

01 Ad spend stays in your account 02 Prepay and save up to 15% 03 Monthly performance reports

Built into every plan

✓ Keyword research ✓ Campaign setup & ad creatives ✓ Daily campaign management ✓ Monthly performance report
Packages

Monthly PPC
management plans.

Three PPC packages for Toronto and GTA businesses, each a flat monthly management fee rather than a percentage of your budget. Your ad spend is paid directly to the platform and stays fully in your control.

Small business

Starter

1 paid platform
$350 / month

Best when: you are starting paid ads on one platform with a focused monthly budget.

  • ✓Manages budget up to $1,000
  • ✓1 campaign setup, up to 5 ad groups
  • ✓3–5 ad creatives
  • ✓Basic optimisation
Choose Starter →
Scaling business

Growth

1–2 paid platforms
$499 / month

Best when: you are ready to run several campaigns and test more creative.

  • ✓Manages budget up to $1,000
  • ✓2–4 campaigns, up to 10 ad groups
  • ✓5–10 ad creatives
  • ✓Regular optimisation
Choose Growth →
Large business

Enterprise

2+ paid platforms
$1,099 / month

Best when: paid media is a core channel and you run many campaigns across platforms.

  • ✓Manages budget $3,000+
  • ✓Up to 10 campaigns, 15+ ad groups
  • ✓Up to 15 ad creatives
  • ✓Advanced optimisation
Choose Enterprise →
Prepaid discounts

Save 10% on 3 months, 12% on 6 months, and 15% on 12 months when you prepay your management fee.

Tell us what you need ↗
PPC management cost

What sets PPC management pricing in Toronto.

Every paid ads budget has two parts: what you pay the platform, and what you pay the people managing it. Here is how Google Ads management fees are usually structured in Toronto, and how to compare one quote with another. For how the work is done, see our PPC management service.

  • Ad spend and management fee are separate costsAd spend goes to Google or Meta for clicks and impressions. The management fee pays for strategy, setup, daily management and reporting. With us, the platform bills your ad spend directly to you, so it never passes through our hands.
  • Flat fee versus percent of ad spendMany agencies charge a share of spend, typically 10–20% in the Toronto market, often with a minimum fee. A flat fee does not climb with every extra dollar of budget, so advice on how much to spend is not tied to what the agency earns. Our plans are flat monthly fees set by the scope of the account.
  • What raises the costMore platforms, more campaigns and more creative testing mean more management hours. Click prices are set by the ad auction, not by any agency, and tend to run higher across the GTA for legal, dental, real estate and home services, so budget for them separately.
  • What cheap management leaves outVery low fees often mean no conversion tracking, no search term or negative keyword reviews, little ad testing and automated reports. Ask how often the account is actually worked on and what the monthly report contains.
  • How to compare quotesCheck who owns the ad account, whether setup is charged separately, the minimum term, and what is included each month. With us you own the account, and campaign setup and ad creatives are part of every plan.
What your fee operates

Managed every day,
not set and forgotten.

Your management fee pays for active work, whether the account is Google Ads, Meta or both. Every account moves through the same four stages. Your plan sets how many campaigns and platforms we run through them.

  1. 01
    Plan

    We set goals, budgets, and the metrics that define success.

  2. 02
    Build

    We structure campaigns and set up accurate conversion tracking.

  3. 03
    Launch

    We go live, then watch the data closely from day one.

  4. 04
    Optimise

    We refine continuously to lower cost per result and grow return.

Pricing questions

What businesses ask about PPC pricing.

Straight answers on PPC management cost, Google Ads management fees, terms and account ownership. Not sure which plan fits? Tell us your goals and we will recommend the right one.

Ask about your account ↗

Typical market ranges in Toronto are a flat fee of roughly $500 to $3,000 CAD a month, or 10 to 20 percent of ad spend, usually with a minimum fee. Those are market ranges, not our rates. Our PPC packages are flat monthly management fees of $350, $499 and $1,099, depending on budget level, platforms and the number of campaigns.

No. These are management fees only. Your advertising budget is paid directly to Google or Meta, which keeps it transparent and entirely in your control. When you compare quotes, always add the two numbers together: the monthly ad spend you plan to give the platform, plus the fee for managing it.

Your industry's competitiveness, the platforms you advertise on, the number of campaigns, and the level of optimisation all influence which plan fits best. A single Google Ads campaign for one service area is a Starter account. Several campaigns across Google and Meta, with more ad creatives to test, need the capacity of Growth or Enterprise.

Keyword research, campaign setup and ad creatives are built into every plan, as listed above. The fee does not include your ad spend. Work outside the plan, such as new landing pages or a website rebuild, is scoped separately and confirmed in your proposal before anything starts. See our WordPress web design pricing if the site itself needs work.

Plans are priced per month. Prepaying for 3, 6 or 12 months is optional and earns the discounts shown above. Any minimum term, notice period and invoice timing are confirmed in your proposal before the work begins, so you know the commitment before you agree to it.

Yes. We offer 10% off three months, 12% off six months, and 15% off twelve months when you prepay your management fee. The discount applies to the management fee only. Your ad spend is still paid to the platform as it is used, so you keep full control of the budget.

You do. Campaigns run in your own Google Ads and Meta accounts, your ad spend is billed to you by the platform, and we work with management access. If you change plans or stop working with us, the account, its history and its conversion data stay with you.

Google Ads plus Meta platforms including Facebook and Instagram. Higher tiers cover more platforms running together. For detail on each channel, see Google Ads management and Meta ads management.

Typical small business budgets in Canada run from about $1,000 to $5,000 CAD a month in ad spend, and competitive GTA industries usually need the higher end. Ads can bring clicks from the day they launch, but the first weeks are for gathering data. Expect cost per lead to improve as tracking, keywords and creative are refined. No agency can honestly guarantee a return.

Start with your account

Want your ad budget
working harder?

Ask for a free review of your Google Ads or Meta account and we will show you where the wasted spend is going, and which plan fits.

Request my account review →